Opinions, inspiration and news from the Baker Richards team
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.