Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
Segmentation – what, how and why
Insights
Opinions, inspiration and news from the Baker Richards team
Superior coding and programming practices are hallmarks
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Knowing the Score: Repertoire Scoring and Segmentation
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Seeing the future
Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.
Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?
Marginal gains make more money
Even small adjustments in pricing can boost ticket sales and increase revenues.
Pricing Guidance for Family Events
This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.
Multiply Your Members – Compton Verney
Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to segmentation does just that.
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?