Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of the issues.
Price-Quality and the Danger of Free
Insights
Opinions, inspiration and news from the Baker Richards team
Price Elasticity of Demand – Lyric Opera of Chicago
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Sell More with Subscriptions РMalm̦ Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Segmentation Engine – Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.
Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
A Dynamic Increase in Revenue at the MAC, Belfast
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
Selling Spare Inventory – London Symphony Orchestra
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?