A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Knowing the Score: Repertoire Scoring and Segmentation
All posts tagged: Event Coding
Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Event coding – LA Phil
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.