In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Universally Accessible: Low prices for price-sensitive audiences
All posts tagged: Discounting
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Is price a reason for low engagement – or just an excuse?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
The AAA of income
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
Price-Quality and the Danger of Free
Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of the issues.
Sell More with Subscriptions РMalm̦ Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.