The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success
Insights
Opinions, inspiration and news from the Baker Richards team
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
The challenge of true collaboration
How do we get to the point where we are truly collaborating?
Finding the magic money tree
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Would you like fries with that?
From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.
The AAA of income
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
Five ways to increase your sales
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
SMARTer objectives make more effective strategy
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
Bare necessities: segmentation made simple
What’s the recipe for maximising engagement and income?