Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength
All posts tagged: Pricing for digital
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Analysis: What will cultural audiences pay for digital content?
Findings include Only 25% of frequent attenders had engaged with culture online before lockdown, rising to 59% by July. 82% […]
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning