Sydney Dance Company: emerging from the pandemic in a position of strength March 8, 2021 Admissions Pricing, Analysis, research & strategy, Performing Arts No comments yet Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season Read more
What can – and should – you charge digital audiences? December 11, 2020 Admissions Pricing, Performing Arts No comments yet Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie. Read more
Analysis: What will cultural audiences pay for digital content? September 17, 2020 Admissions Pricing, Performing Arts No comments yet Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […] Read more
Secrets of segmentation for fundraising September 15, 2020 Memberships, Subscriptions & Donations, Performing Arts, Segmentation & CRM No comments yet Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […] Read more
Planning for 2021: collecting and interpreting actionable insights July 23, 2020 Admissions Pricing, Analysis, research & strategy No comments yet The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning Read more