On Tuesday 14 November 2023, Baker Richards’ CEO Robin Cantrill-Fenwick spoke at the Association of Scottish Visitor Attractions (ASVA) and […]
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Insights
Opinions, inspiration and news from the Baker Richards team
Static, Variable, and Dynamic Pricing: A language explainer
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic […]
UK Heritage Pulse goes from strength to strength
UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated […]
Arts Pay survey goes Stateside
The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey […]
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Bristol Old Vic – Advantage Dashboard
Hear about Bristol Old Vic’s use of the Advantage Dashboard – Baker Richards’ latest service designed to support revenue management, […]
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
Long read: Arts leaders’ top priority for 2023
For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 1
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.