Baker Richards is a leading international provider of consulting services and software for the cultural sector.

Since 2003 our mission has been to help organisations achieve their commercial potential. Our areas of expertise include admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research. Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.

Based in Cambridge, UK but working around the world, the Baker Richards team of consultants, researchers and developers share a passion for the arts and an obsession for detail. We have worked with hundreds of organisations, including many of the world’s leading theatres, opera houses, orchestras and art museums.

Our clients include Edinburgh International Festival, Historic Scotland, London Symphony Orchestra, Metropolitan Opera, National Theatre, Royal Academy of Arts, Royal Danish Theatre, Royal Opera House, Royal Shakespeare Company, San Francisco Museum of Modern Art, Southbank Centre, and Sydney Opera House (our full client list is available here).

Since 2009 Baker Richards has worked closely with US-based Jacobson Consulting Applications (JCA) as a software partner, and as a consulting partner of JCA Arts Marketing (since JCA acquired Baker Richards’ US sister company, The Pricing Institute, in 2014).

Together with JCA, Baker Richards is the joint developer of a data warehouse that powers a number of software applications including the box office data-sharing component of The Audience Agency’s Audience Finder programme.

In 2020, Baker Richards entered employee ownership, and is now governed by an employee ownership trust. We work entirely for the benefit of cultural organisations and visitor attractions, and are committed to your success.

Meet the Baker Richards partnership

Tim Baker
Francesca Di Nuzzo
David Reece
Natalia Coe
Valentina de Sabata
Clare Clough
Anna Fedyushina
Jonathon Lowther