Baker Richards is a leading international provider of consulting services and software for the cultural sector.

Most cultural organisations have at least three objectives. Artistic / curatorial, relating to the type of work presented or protected. Social, related to the makeup of the audience. Financial: most often, how to pay for the first two? And this is where we can help – making the most of your commercial potential in order to support artistic and social objectives.
Commercial potential

Since 2003 our mission has been to help organisations achieve their commercial potential. Our areas of expertise include admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research. Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.


Based in Cambridge, UK but working around the world, the Baker Richards team of consultants, researchers and developers share a passion for the arts and an obsession for detail. We have worked with hundreds of organisations, including many of the world’s leading theatres, opera houses, orchestras and art museums.

Proudly employee-owned

In 2020, Baker Richards entered employee ownership, and is now governed by an employee ownership trust. We work entirely for the benefit of cultural organisations and visitor attractions, and are committed to your success.

Meet the team

People create impact. Meet the Baker Richards team.

Associates and partners

Our partners

Baker Richards works in partnership with

  • Indigo Ltd
  • Jacobson Consulting Applications
  • Tom O’Connor Group