On Tuesday 14 November 2023, Baker Richards’ CEO Robin Cantrill-Fenwick spoke at the Association of Scottish Visitor Attractions (ASVA) and […]
Should Visitor Attractions in Scotland consider Dynamic Pricing?
All posts tagged: Dynamic Pricing
Bristol Old Vic – Advantage Dashboard
Hear about Bristol Old Vic’s use of the Advantage Dashboard – Baker Richards’ latest service designed to support revenue management, […]
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
Pulse report: The art of pricing
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.
Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?
A Dynamic Increase in Revenue at the MAC, Belfast
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and refine a strategy that delivered additional income and satisfied audiences.
Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.