In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Universally Accessible: Low prices for price-sensitive audiences
All posts tagged: Pricing
Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Static, Variable, and Dynamic Pricing: A language explainer
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic […]
Bristol Old Vic – Advantage Dashboard
Hear about Bristol Old Vic’s use of the Advantage Dashboard – Baker Richards’ latest service designed to support revenue management, […]
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 1
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
What does your pricing say about you?
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted […]