Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers
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Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
The challenge of true collaboration
How do we get to the point where we are truly collaborating?
Finding the magic money tree
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Would you like fries with that?
From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.
The AAA of income
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
Five ways to increase your sales
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
SMARTer objectives make more effective strategy
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
Knowing the Score: Repertoire Scoring and SegmentationÂ
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.