Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
A brighter future for entrepreneurs and opportunity-seekers
Currently browsing: Segmentation & CRM
Using the Segmentation Engine to supercharge recovery
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the […]
Tips for ticketed attractions: placing CRM at the heart of your reboot
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst […]
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
SMARTer objectives make more effective strategy
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
Bare necessities: segmentation made simple
What’s the recipe for maximising engagement and income?