Segmentation for success
Which customers are up for trying something new?
Where will new buyers come from, and what’s the potential?
Where should you focus your limited resources?
Segmentation can help.
Where will new buyers come from, and what’s the potential?
Where should you focus your limited resources?
Segmentation can help.
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SYDNEY DANCE COMPANY
“The work Baker Richards undertook with their Patron Preference Analysis was amazing – it gave us the evidence and confidence based on what our audiences are willing to pay to make bold changes to our pricing strategy and we are nightly huddled over our dashboards looking at ever healthier red lines.”
Case study
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Recent market and behavioural segmentation clients include
BATH ROMAN BATHS
"...our value for money, visitor experience and net promoter scores also all increased, indicating that not only have we welcomed more people, but they’ve had an even better time"
Case study and PodcastWatch: Segmentation for Fundraising
From our series of recovery webinars released at the height of the pandemic, members of the Baker Richards team offer practical suggestions for behavioural segmentation in fundraising.