Universally Accessible: Low prices for price-sensitive audiences March 26, 2024 Admissions Pricing No comments yet In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […] Read more
Market research: When might a Surveymonkey be bananas? May 15, 2022 Analysis, research & strategy, Visitor Attractions No comments yet There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries. Read more
Sydney Dance Company: emerging from the pandemic in a position of strength March 8, 2021 Admissions Pricing, Analysis, research & strategy, Performing Arts No comments yet Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season Read more
Planning for 2021: collecting and interpreting actionable insights July 23, 2020 Admissions Pricing, Analysis, research & strategy No comments yet The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning Read more
Multiply Your Members – Compton Verney February 16, 2017 Admissions Pricing, Memberships, Subscriptions & Donations No comments yet Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships. Read more
Price Elasticity of Demand – Lyric Opera of Chicago January 9, 2017 Admissions Pricing Comments Off on Price Elasticity of Demand – Lyric Opera of Chicago Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale? Read more
Maximising Membership – British Film Institute January 9, 2017 Memberships, Subscriptions & Donations 1 comment If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales. Read more