Grow earned income

Adopt innovative, integrated pricing for admissions and ancillary
Maximise growth and revenue from membership and loyalty
Understand, analyse and shape customer behaviour
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We can support you with revenue management software

Uplift Earned Income

Create a bold new earned income strategy with an actionable, realistic plan for delivery.

Sydney Dance Company

“The work Baker Richards undertook with their Patron Preference Analysis was amazing – it gave us the evidence and confidence based on what our audiences are willing to pay to make bold changes to our pricing strategy and we are nightly huddled over our dashboards looking at ever healthier red lines.”

Case study

Recent pricing and revenue management clients include

Case study

"...our value for money, visitor experience and net promoter scores also all increased, indicating that not only have we welcomed more people, but they’ve had an even better time"

Podcast and case study

Watch: Understanding buyer loyalty and frequency to create valuable membership schemes

Understanding where you create value for buyers, visitors and bookers is essential to the creation of any well-designed membership and loyalty scheme.

This talk, presented by our CEO Robin Cantrill-Fenwick to the Kulturplanner conference in Hamburg in 2023, explores the differences between loyalty and frequency, the implications for revenue, the myth of the loyalty ladder, and contrasts the UK and German cultural markets.