The partnership enhances their joint offer around audience development and client engagement
The partnership enhances their joint offer around audience development and client engagement
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
What’s the recipe for maximising engagement and income?
Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
Give us a call or drop by anytime, we endeavour to answer all enquiries within 24 hours on business days.
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