Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Dynamic Pricing: Double the Income, or a Double-Edged Sword?
All posts tagged: Consumer Psychology
Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Sell More with Subscriptions РMalm̦ Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.