Static, Variable, and Dynamic Pricing: A language explainer

Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic and variable pricing.

Different people and organisations use these terms to mean subtly different things, and so we thought it would be helpful to quickly summarise what we mean by each.

Click on the graphic below to zoom in, or scroll down to download a PDF.

Robin Cantrill-Fenwick
Robin Cantrill-Fenwick

Robin is Chief Executive of Baker Richards

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