I was getting my hair cut the other day when I noticed the prices on the wall included a discounted […]
What does your pricing say about you?
All posts tagged: Pricing
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
Is price a reason for low engagement – or just an excuse?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
Pulse report: The art of pricing
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Finding the magic money tree
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation