Sarah Horner joins the leadership team at Baker Richards

Following a highly competitive and extensive search, Sarah Horner will be joining Baker Richards later this year as Associate Director, Consulting.

Sarah has a wealth of experience in executive leadership, strategic marketing, and audience development and will be joining Baker Richards from her current role as Chief Executive at Hijinx – one of Europe’s leading inclusive theatre companies. At Hijinx, Sarah leads on their mission to pioneer, produce and promote professional and participatory opportunities in the arts and creative industries for learning disabled and/or Autistic people.

“I am thrilled to be joining Baker Richards as Associate Director, Consulting. My career in arts marketing and executive leadership roles has provided me with a deep appreciation for the strategic importance of consultancy and the significant impact that expert advice can have on an organisations’ success and ability to fulfil its artistic and social ambitions. I am a long-standing admirer of Baker Richards, having personally benefited from their insights and support and I look forward to working with clients, and continuing to contribute to the long term resilience of the sector.”

Sarah Horner

Alongside experience in theatre, Sarah’s background includes roles within the classical sector at BBC National Orchestra and Chorus of Wales, BBC Cardiff Singer of the World, and the Royal Welsh College of Music and Drama.

During Sarah’s 12 years with BBC NOW she led on marketing, communications, digital, box office and audience development; working on international collaborations in China, South America, and France; as well as digital innovations to widen access to new audiences.

“We are delighted to welcome Sarah into the Baker Richards team in a new role as Associate Director, Consulting.  Sarah shares the same values that drive Baker Richards’ commitment to advance the sector in achieving an ambitious and resilient future. Her strategic insight and sector expertise are invaluable assets that will greatly benefit both the team at Baker Richards and our clients.  I’m really looking forward to working with Sarah as we continue to develop our offer as a company, strengthening our capacity to serve the sector.” 

David Reece, Director, Consulting & Deputy CEO

Sarah is based in Cardiff. She is Vice-Chair of Creu Cymru, former Chair of Ballet Nimba, an alumnus of the Clore Leadership Short Course and has been a mentor for the Arts Marketing Association. Sarah studied Music at the University of Nottingham, has studied Marketing with the Chartered Institute of Marketing, and Education (postgraduate) with The Open University.

David Reece
David Reece

Deputy CEO David Reece has led our team of consultants and analysts for more than a decade, working with cultural organisations and attractions globally

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