Baker Richards is delighted to welcome Tzo Zen Ang as an Associate, strengthening our ability to serve the cultural sector in Australia and New Zealand. Based in Sydney, Tzo Zen brings a wealth of experience in strategy, operations, organisation and revenue growth, with a career spanning executive leadership roles at major arts institutions and a background in management consultancy.
With a recent consulting portfolio that includes the Museum of Contemporary Art Australia, Sydney Dance Company, and Artfarm / Hauser & Wirth, Tzo Zen has worked extensively with museums, performing arts organisations, and cultural enterprises to increase audience-derived income. Her expertise in membership, pricing, and commercial strategy aligns with Baker Richards’ holistic approach to maximising income and audience engagement.
Prior to her independent consultancy work, Tzo Zen held senior leadership roles at the Royal Academy of Arts as Chief Operating Officer and Courtauld Institute of Art as Managing Director. She was previously a consultant with McKinsey & Company, laying a rigorous foundation for her consulting work in the arts.
This partnership reflects Baker Richards’ commitment to supporting arts and cultural organisations globally, combining deep data insight with strategic and practical expertise to help organisations navigate challenges, grow revenue opportunities, and build sustainable futures. Tzo Zen’s presence in the region enhances our ability to work closely with clients across Asia-Pacific, ensuring that our tailored approach continues to deliver measurable impact.
“Tzo Zen’s breadth of experience makes her an exceptional addition to our network of Associates. Her ability to connect data-led decision-making with a deep understanding of organisational culture and business strategy aligns perfectly with our philosophy. Having someone of her calibre on the ground in Australia means we can better support clients in the region, building stronger relationships and delivering the insight and expertise Baker Richards is known for.”
David Reece, Director of Consulting & Deputy CEO at Baker Richards
Tzo Zen Ang said:
“I have been impressed with Baker Richards’ rigorous and intelligent approach since my time as a client at the Royal Academy, and I am delighted to now be joining forces with the Baker Richards team to help bring their unique capabilities to Australia and New Zealand. I look forward to working together to serve the arts sector here: uncovering deep insights, thought partnering on knotty problems, and ultimately helping clients grow and thrive.”
Tzo Zen joins Baker Richards as an Associate alongside her independent consultancy and work with Q5, a global management consultancy focused on organisational health.
