Baker Richards announces Leah Hodder as Associate
Baker Richards is delighted to announce a new partnership with Leah Hodder, founder and director of The Goldie Collective, as an Associate. Leah will bring her innovative and audience-focused approach to cultural organisations across Scotland and the North of England, helping to connect audiences to ideas and experiences.
Leah’s expertise spans marketing strategy, branding, research, and business planning. She has supported organisations across the culture, tourism, hospitality, and lifestyle sectors, helping them to connect meaningfully with their audiences and deliver sustainable growth. Her agency’s mantra – “We know audiences. We understand customers. We love visitors. And we’re here to connect them to your ideas and experiences” – reflects her passion for creating authentic and impactful engagement.
Leah’s career spans leadership roles at Aberdeen Performing Arts, VisitAberdeenshire, and Culture & Business Scotland, where she has developed significant expertise in delivering strategic insights and practical solutions. A Fellow of the Chartered Institute of Marketing and RSA, Leah was named Social Leader of the Year at the Scottish Women’s Awards 2023. Her consultancy, The Goldie Collective, provides flexible and tailored support that aligns closely with Baker Richards’ emphasis on adapting to the unique needs of each client.
“We’re thrilled to welcome Leah as an Associate. Her deep understanding of audiences, combined with her strategic mindset and creative vision, perfectly complements Baker Richards’ commitment to delivering client-focused, data-informed solutions. Leah’s ability to connect with people and energise teams will be an invaluable asset as we continue to support cultural organisations in achieving their goals.”
David Reece, Director of Consulting & Deputy CEO at Baker Richards
Leah’s new role with Baker Richards will focus on expanding the company’s growing impact in Scotland and the North of England by supporting its local staff and strengthening its ability to deliver strategic and practical support to the region’s cultural and visitor economy.
“Joining Baker Richards as an Associate is a fantastic opportunity to collaborate with the team who have a shared passion for helping organisations thrive. I’m excited to bring my experience in audience engagement and strategic planning to support organisations across Scotland and the North of England. Together, we’ll help connect more people to meaningful ideas and experiences, creating lasting impact for the cultural sector.”
Leah Hodder, Founder of The Goldie Collective
This partnership marks another step in Baker Richards’ mission to enhance the resilience and ambition of the cultural sector, combining robust data analysis with audience-centric strategies that deliver real-world impact.