Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
How do we get to the point where we are truly collaborating?
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
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A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.