Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.