In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Time for a new pricing model? Part 1
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Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
What does your pricing say about you?
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted […]
Sydney Dance Company: emerging from the pandemic in a position of strength
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]