Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]
Insights
Opinions, inspiration and news from the Baker Richards team
Coronavirus: Reboot, Re-engage, Re-open
Note, this was filmed and released in April 2020
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Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the […]
Tips for ticketed attractions: placing CRM at the heart of your reboot
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst […]
Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
Is price a reason for low engagement – or just an excuse?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.
Pulse report: The art of pricing
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.