Baker Richards is delighted to announce a new partnership with Robbie Kings, an experienced arts marketing and communications strategist, as an Associate of the company. With over 20 years’ experience across the UK cultural sector, Robbie brings a wealth of expertise to drive strategic insights and deliver practical support for cultural organisations.
Robbie’s extensive background includes leading impactful campaigns and driving growth initiatives, most recently at Battersea Arts Centre as Head of Communications. His past roles also include Account Director at EMG Media & Marketing and Marketing Manager at Stage Entertainment, giving him valuable experience across commercial and subsidised sectors. Robbie now leads New Noise, a consultancy that delivers evidence-based marketing solutions to connect audiences with live experiences.
“We’re thrilled to welcome Robbie to our growing team of Associates who share our enthusiasm for making creative use of data to inform strategic decision-making. Robbie combines deep sector expertise with a practical, hands-on approach, making him an invaluable addition as we expand our offer to the sector.”
David Reece, Director of Consulting & Deputy CEO at Baker Richards
With his collaborative approach and passion for tailored data-led solutions that join audiences and organisations, Robbie will play a pivotal role in advancing Baker Richards’s Advantage Dashboard—a powerful tool that helps organisations to harness data for impactful decision-making.
“I’ve been a huge fan of Baker Richards since my first role in arts marketing over 20 years ago, so I’m delighted to join as an Associate. I founded New Noise to help organisations make informed, data-driven decisions, and Baker Richards stands out as an industry leader, providing practical, audience-focused solutions to some of our industry’s most pressing challenges.”
Robbie Kings, Founder at New Noise
Together, Baker Richards and Robbie Kings will bring fresh perspectives and actionable data solutions to the sector, strengthening the resilience and growth of cultural organisations through strategic insights and hands-on support.
