With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
“Price isn’t the problem” – is that always true?
All posts by David Reece
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 1
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
What does your pricing say about you?
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted […]
Sydney Dance Company: emerging from the pandemic in a position of strength
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Effective forecasting during and beyond the pandemic
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]