With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
“Price isn’t the problem” – is that always true?
All posts by David Reece
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Time for a new pricing model? Part 1
In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.