Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength
Currently browsing: Performing Arts
Creating the post-pandemic future of arts, heritage and culture
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]
Coronavirus: Reboot, Re-engage, Re-open
Note, this was filmed and released in April 2020
Read more
Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?