In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
I was getting my hair cut the other day when I noticed the prices on the wall included a discounted […]
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
Affiliation can be an essential tool in overcoming the threat from COVID-19
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.