As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences?
The ‘Pay What You Can’ conundrum
All posts by Debbie Richards
Pulse report: The art of pricing
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.
Embracing the excitement of resilience
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
The challenge of true collaboration
How do we get to the point where we are truly collaborating?