Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
Discounting: the Good, the Bad, and the Ugly
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What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.