The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The UK’s six-month VAT reduction: pass it on?
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The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s […]
Tips for ticketed attractions: placing CRM at the heart of your reboot
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst […]
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.