Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.