Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to…
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a…
Secret Seats – English National Opera
How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face…
Price-Quality and the Danger of Free
Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of…
Price Elasticity of Demand – Lyric Opera of Chicago
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Sell More with Subscriptions – Malmö Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at…
Segmentation Engine – Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision…
Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
A Dynamic Increase in Revenue at the MAC, Belfast
Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early. We worked with The MAC to introduce and…
Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the…
Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
Selling Spare Inventory – London Symphony Orchestra
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
Event coding – LA Phil
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.
Pricing Playbook – Metropolitan Opera
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.
AAA of Income Affiliation Ancillary Sales Behavioural Economics Behavioural Segmentation Business Planning Conjoint Analysis Consumer Psychology Coronavirus Discounting Donations Dynamic Pricing Event Coding Forecasting Fundraising Leadership Membership Modelling Price Elasticity Pricing Pricing for digital Primary Research Repertoire Scoring Resilience Revenue Management Revenue Management Application Secret Seats Segmentation Segmentation Engine Selling Spare Inventory Subscription