Insights

Is it possible to double the response rate you get from your direct marketing and save money at the same time?  An effective approach to…

Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a…

How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face…

Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free?  This insight explores some of…

Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?

Think that subscription is an outdated concept?  By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at…

The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision…

In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

If you only have one level of membership you’re missing a trick.  Our recent work for BFI found that creating multiple memberships increases membership sales.

Dynamic pricing can offer a clear and transparent approach to pricing strategy, rewarding customers who book early.  We worked with The MAC to introduce and…

Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the…

Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.

You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?

Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.

The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.