Insights

Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.

The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.

GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?

What can arts managers learn from the best of what airlines are doing?