Touch to buy now: will cultural audiences pay for digital content?
Findings include Only 25% of frequent attenders had engaged with culture online before lockdown, rising to 59% by July. 82% of respondents would possibly or…
Secrets of Segmentation for Fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool…
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get…
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable.…
Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the recovery of arts organisations. Here…
Tips for ticketed attractions: placing CRM at the heart of your reboot
In the midst of the Covid-19 pandemic, there’s a lot of uncertainty about the future. One thing it’s fairly safe to assume is that we…
Establishing an effective Coronavirus response
Affiliation can be an essential tool in overcoming the threat from COVID-19
Discounting: the Good, the Bad, and the Ugly
Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.
The ‘Pay What You Can’ conundrum
As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new…
Is price a reason for low engagement – or just an excuse?
Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors…
Pulse report: The art of pricing
In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts…
What the Romans did for us…
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on…
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the…
Embracing the excitement of resilience
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
Dancing on the Pinhead of Pricing – Royal Opera House
How can arts organisations increase earned income at the same time as accessibility? We helped the Royal Opera House kick-start a revolution in evidence-based marketing.
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which…
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
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