David Reece is responsible for developing the company’s consulting offers and managing the company’s consultancy projects. Since joining Baker Richards in 2009, he has gained extensive experience in handling a wide range of projects including for London Symphony Orchestra, the British Film Institute and the National Theatre.
Recently, David has been working with a number of organisations on an on-going basis, exploring new approaches to segmentation, helping to redesign membership offers and integrating the results of primary research into pricing strategy. He has also been developing advanced forecasting models to help predict demand. David additionally has an interest in consumer psychology, looking for ways in which the various experiments from this field could be applied to the arts sector.
David was previously employed as a Data Analyst in the Research & Statistics Department of Birmingham City Council. He has an honours degree in History of Art from Cambridge University, and has been involved in a number of creative projects, including designing an ‘Art Trail’ for the Latitude Festival and filming live events at Fabric in London. He is a big fan of cycling, a keen cineaste and lover of classical music and has lately discovered the pleasures of poetry.
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