Francesca Di Nuzzo

Senior Consultant

Francesca leads on consulting projects for Baker Richards spanning a wide range of organisations, from theatres to arts festivals, from operas to heritage sites. She has recently been working on pricing projects for opera companies in continental Europe and she has particularly enjoyed developing inventive approaches to customer segmentation using a range of statistical methods.

Francesca has spoken on the topics of pricing, consumer psychology and income strategies at various conferences, including sessions for Opera Europa, UK Theatre, Spektrix and Isle of Man’s Tourism Industry Day. Francesca champions the adoption and use of the Revenue Management Application by Tessitura users globally, assisting them with advanced sales analysis delivered through Tessitura Analytics.

Before joining Baker Richards in 2015, Francesca worked as a research assistant and consultant at SOAS (University of London) and as a parliamentary assistant at the Italian Parliament in Rome. Francesca holds a Masters degree in Environmental Policy from the University of Cambridge and her previous studies are in the field of economics and political science. In her spare time, she enjoys practicing yoga, travelling and contemporary cuisine.

Francesca Di Nuzzo

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The Baker Richards partnership is dedicated to the success of the cultural sector and visitor attractions. We’ve worked with more than 700 clients around the world to create income strategies, develop audiences and visitors, and improve marketing campaign results.

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