Robin Cantrill-Fenwick

Chief Executive

Robin Cantrill-Fenwick has specialised in using data and digital systems to transform organisations across numerous sectors for more than two decades.

At the Association for Cultural Enterprises, Robin founded the Cultural Enterprises Academy, an online learning environment for people leading and working in revenue-generating functions across the culture, heritage, visitor attractions and arts sectors in the UK and Europe.

Robin was Deputy Executive Director of the mid-scale producing/presenting Mercury Theatre Colchester until July 2018, responsible for organisational strategy, marketing, audience development, visitor experience, and operations. He led the creation of a successful ticket sales agency, providing outsource box office services to a wide range of clients across many sectors.

As a freelance consultant and strategist, Robin advised theatres, festivals and concert venues on communications strategy and marketing campaigns. He is a trustee of Newcastle’s Live Theatre.

Previously Robin led digital transformation for organisations including the National Trust, The Royal Society, and the University of Westminster. He was a digital campaigns strategist for a national political party, and began his career as a journalist and commissioning editor with Future Publishing.

Phone: +44 (0)7961 814527


Get in touch

The Baker Richards partnership is dedicated to the success of the cultural sector and visitor attractions. We’ve worked with more than 700 clients around the world to create income strategies, develop audiences and visitors, and improve marketing campaign results.

We’d like to hear from you. To get in touch with Robin, or any other member of the team:

Meet the team