Head of Data & Insights
Valentina De Sabata joined Baker Richards in 2013. Since then she has led the research and analysis aspects on numerous complex projects and has taken the lead consultant role on projects in both the UK and Italy. She also undertakes data extractions, writes SQL queries and supports the research team with data questions and issues.
Valentina enjoys getting actively involved with graphic design whenever she can, with a particular passion for infographics! She champions the adoption and use of the Segmentation Engine with a range of clients around the world and is a specialist in forecasting and modelling tools.
Prior to joining Baker Richards, Valentina worked in the arena of primary research as a Fieldwork Interviewer for Morris Hargreaves McIntyre and as Fieldwork Research Coordinator for The Audience Agency. She now focuses on quantitative data analysis in support of the company’s pricing consulting services.
Valentina holds a degree in the Economics & Management of Arts & Cultural Activities from Ca’ Foscari University in Venice, Italy and a Masters degree in Arts Management from Anglia Ruskin University in Cambridge, UK.
Valentina’s interests include volleyball, contemporary art, painting and life drawing.