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Case Study

Using variable pricing to generate an additional £2.3m in visitor revenue in one year

“In this time of uncertainty, it was important to get such clarity into what our audiences really want.”

Sophie Galaise, Managing Director, Melbourne Symphony Orchestra

Insights: thought leadership, case studies and commentary

Admissions Pricing

Segmentation

Memberships

Subscriptions & donations

Sales forecasting

Primary research

Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.