Testimonials

We engaged Baker Richards to help us implement a variable pricing strategy that influenced visitor behaviour, addressed capacity challenges at peak times and maintained the accessibility of our attraction. Baker Richards were a pleasure to work with, they took time to really understand our specific challenges and their approach was tailored to our needs. The quality of the analysis and the expertise that they brought to the project, stretched our ambition and gave us the confidence to fully implement their recommendations.

Simon Addison, Business Manager, Roman Baths

The National Theatre has worked with Baker Richards several times over the years, most recently to help us ensure a sustainable future for our accessible pricing strategy. Their depth of knowledge of the sector, ability to work at a senior level and understand our needs ‘in the round’, and their capacity for devising innovative new approaches have been hugely valuable.

Alex Bayley, Director of Audiences and Marketing, National Theatre

The long experience and deep expertise of the Baker Richards team has been invaluable in helping us introduce a more evidence-based approach to pricing at the Royal Opera House that is already driving significant revenue growth.

Lucy Sinclair, Director of Audiences and Media, Royal Opera House

We started working with Baker Richards when the MAC was still a building site and they responded to our vision for the future with a unique pricing strategy which reflects our mission and commitment to attracting the broadest range of customers while also, of course, delivering on the revenue.

Áine McVerry, Commercial Director, The Metropolitan Arts Centre

Baker Richards has worked with Malmö Stadsteater on three occasions, helping the theatre create and implement strategies that make a real difference, including doubling our subscriptions and increasing ticket sales and income. I’m new to the Stadsteater and their most recent review was a great opportunity for me to get an easy to understand picture of our audience that will drive adjustments to our programming as well as our marketing approach.

Kitte Wagner, Teaterchef, Malmö Stadsteater

Baker Richards has been working closely with the team at the Hippodrome for more than ten years, playing a significant role in helping the organisation grow revenues by more than 40% ahead of inflation. That financial success has grown the sustainability of the Hippodrome, which allows us to focus more time on artistic innovation and developing ever stronger relationships with our local audiences.

Fiona Allan, Chief Executive and Artistic Director, Birmingham Hippodrome

We were looking for ways to improve our membership and ticket offer from the point of view of both our existing and potential audiences. Thanks to the analysis and invaluable advice from David and the team at Baker Richards, we are able to really understand the true value of what our customers are seeking and as a result of these insights have been able to confidently propose changes to both the membership and ticket structure.

Richard Shaw, Director of Communications, Marketing and Audiences, British Film Institute

We have engaged Baker Richards on multiple projects including pricing, membership research and segmentation.The work is always detailed, comprehensive and of a genuinely high standard, combining a detailed specialist knowledge of data interrogation with an in-depth understanding of our individual circumstances. Most importantly, we have thoughtful, enthusiastic and robust debates to inform on-going strategy and practical implications of the findings!

Gillian Brierley, Assistant General Manager, Marketing and Communications, The Metropolitan Opera

Working with Baker Richards is always a pleasure. They effortlessly make sense of often complex (and in the arts imperfect) data sets to enable teams to have data at their fingertips. Unusually for a strong tech-led company, they listened carefully to the brief, were open to input and had a keen eye for detail and data accuracy. Thank you for making me look good.

Claire Clutterbuck, Audience Insight Manager, Royal Academy of Arts

Changes to our Pantomime pricing over the past 3 years have levelled out demand across the run, resulting in higher income each year without increasing the top price, while continuing to offer generous family discounts. The team at Baker Richards are always on hand to consult, and we have been able to ensure we are pricing intelligently and ethically to maximise our income.

Sarah Lomas, Head of Sales & Marketing, Mayflower Theatre