We engaged Baker Richards to help us implement a variable pricing strategy that influenced visitor behaviour, addressed capacity challenges at peak times and maintained the accessibility of our attraction. Baker Richards were a pleasure to work with, they took time to really understand our specific challenges and their approach was tailored to our needs. The quality of the analysis and the expertise that they brought to the project, stretched our ambition and gave us the confidence to fully implement their recommendations.
Simon Addison
Heritage Business Manager
The National Theatre has worked with Baker Richards several times over the years, most recently to help us ensure a sustainable future for our accessible pricing strategy. Their depth of knowledge of the sector, ability to work at a senior level and understand our needs ‘in the round’, and their capacity for devising innovative new approaches have been hugely valuable.
Alex Bayley
Director of Audiences and Marketing
The long experience and deep expertise of the Baker Richards team has been invaluable in helping us introduce a more evidence-based approach to pricing at the Royal Opera House that is already driving significant revenue growth.
Lucy Sinclair
Director of Audiences and Media
Baker Richards has worked with Malmö Stadsteater on three occasions, helping the theatre create and implement strategies that make a real difference, including doubling our subscriptions and increasing ticket sales and income. I’m new to the Stadsteater and their most recent review was a great opportunity for me to get an easy to understand picture of our audience that will drive adjustments to our programming as well as our marketing approach.
Kitte Wagner
Teaterchef, Malmö Stadsteater
Baker Richards has been working closely with the team at the Hippodrome for more than ten years, playing a significant role in helping the organisation grow revenues by more than 40% ahead of inflation. That financial success has grown the sustainability of the Hippodrome, which allows us to focus more time on artistic innovation and developing ever stronger relationships with our local audiences.
Fiona Allan
Former Chief Executive
Working with Baker Richards is always a pleasure. They effortlessly make sense of often complex (and in the arts imperfect) data sets to enable teams to have data at their fingertips. Unusually for a strong tech-led company, they listened carefully to the brief, were open to input and had a keen eye for detail and data accuracy. Thank you for making me look good.
Claire Clutterbuck
former Audience Insight Manager
Changes to our Pantomime pricing over the past 3 years have levelled out demand across the run, resulting in higher income each year without increasing the top price, while continuing to offer generous family discounts. The team at Baker Richards are always on hand to consult, and we have been able to ensure we are pricing intelligently and ethically to maximise our income.
Sarah Lomas
Head of Sales & Marketing
