Growing audiences and revenues in the Performing Arts

Increasingly organisations are balancing three objectives – artistic ambition, audience relevance and reach, and revenue. To help succeed in all three, Baker Richards has developed the Revenue Advantage.

The Revenue Advantage

Introducing our integrated approach covering pricing, loyalty, giving, and ancillary trading


Transform fundraising, sales and membership outcomes

Audience Research

Advanced insights into audience attitudes and intentions

Looking for inspiration on growing revenues and engaging audiences? The Baker Richards newsletter shares insights, case studies and news.

COVID Recovery Programme for the Performing Arts

What could make the biggest difference to your organisation?

Growing earned income

Consider a Revenue Advantage approach to revenue management and leadership, or consider Patron Preference Analysis to get rapid data for short-term action.

Improving audience retention and loyalty

Revenue Advantage can help you create an effective audience loyalty programme, while Custom Segmentations help to provide actionable insight. Tessitura users can receive ongoing support through CRM 360, Smart Segments or the Segmentation Engine.

Increasing donations

Revenue Advantage projects can include sophisticated and evidence driven affiliation schemes which ‘bake in’ giving to an integrated income strategy, while Donor Discovery and Custom Segmentations support individual campaigns and for Tessitura users Smart Segments provide ongoing support.

Understanding audience attitudes and artistic preferences

Consider analysing trends with Revenue Advantage, or primary research to explore beyond your data.

Something else

We can help with a wide range of analysis and strategy. Start a conversation to share your thoughts or ask questions.

Start a conversation

Adapting to COVID-19 poses many and varied challenges to cultural and heritage organisations. We’re here to help.

If you would like to talk to us in complete confidence, click below to contact a partner.