This webinar introduces Baker Richard’s Fundraising Segments – a model which you can implement in your own CRM. The webinar was first broadcast on 2 September 2020.

Some parts of the model are more time consuming (but valuable) to implement than others – particularly if you don’t have an existing model for calculating Recency, Frequency, and Value.

Our consultants can help you to get up and running – get in touch to discuss your needs.

We also recommend you read our other insights and case studies on segmentation to inspire your imagination.