This webinar introduces Baker Richard’s Fundraising Segments – a model which you can implement in your own CRM. The webinar was first broadcast on 2 September 2020.

Some parts of the model are more time consuming (but valuable) to implement than others – particularly if you don’t have an existing model for calculating Recency, Frequency, and Value.

Our consultants can help you to get up and running – get in touch to discuss your needs.

We also recommend you read our other insights and case studies on segmentation to inspire your imagination.

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Fundraising Segments can be implemented in any CRM system and will help you to focus and target your efforts.

If you would like to talk to us about your fundraising goals, click below to contact a partner – we are always happy to talk.