Segmentation

Maintaining focus in the eye of the storm

Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the recovery of arts organisations. Here is a 5-step plan for getting on track.

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Segment your way to success

The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.

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