We are the Visitors, by Matthias Ripp from Flickr Creative Commons

Equipping cultural organisations and visitor attractions to thrive

We help organisations to grow earned income from visitors and audiences, enabling their artistic or social missions.

COVID-19 Response Centre

Resources to aid recovery

Birmingham Hippodrome Audience

Triple A: Joined-up income strategy

From pricing reviews to strategies covering all areas of earned income, Baker Richards analysis helps to unlock your earned income potential

“In this time of uncertainty, it was important to get such clarity into what our audiences really want.  Baker Richards’ thorough understanding of our situation and meticulous approach to audience research has not only given us the evidence to inform the planning for our new season, but also the confidence to carry out those plans.”

Sophie Galaise, Managing Director, Melbourne Symphony Orchestra

Insights: thought leadership, case studies and commentary

The many roads to recovery

As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get…
Read More
Seat number 5

Socially distanced seating

Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable.…
Read More

More Insights…

Our Partnership

Baker Richards is an employee-owned partnership, dedicated to the success of cultural organisations and visitor attractions.

Admissions Pricing



Subscriptions & donations

Sales forecasting

Primary research

Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.