Triple A: Joined-up income strategy
From pricing reviews to strategies covering all areas of earned income, Baker Richards analysis helps to unlock your earned income potential
Insights: thought leadership, case studies and commentary
Touch to buy now: will cultural audiences pay for digital content?
Findings include Only 25% of frequent attenders had engaged with culture online before lockdown, rising to 59% by July. 82% of respondents would possibly or…
Secrets of Segmentation for Fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool…
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get…
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income to make existing models unsustainable.…
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