Equipping cultural organisations and visitor attractions for a resilient and ambitious future

Triple A: Joined-up income strategy

From pricing reviews to strategies covering all areas of earned income, Baker Richards analysis helps to unlock your earned income potential

Introducing Triple A

“In this time of uncertainty, it was important to get such clarity into what our audiences really want. Baker Richards’ thorough understanding of our situation and meticulous approach to audience research has not only given us the evidence to inform the planning for our new season, but also the confidence to carry out those plans.”

Sophie Galaise, Managing Director, Melbourne Symphony Orchestra

Client testimonials

Insights: thought leadership, case studies and commentary

Register now for the next wave of data from Culture Restart

June 17, 2021

17 May saw the return of live in-person cultural performances in England and our Experience Surveys captured audience sentiment pre and post-visit. The Insights Alliance (Baker …

Sydney Dance Company: emerging from the pandemic in a position of strength

March 8, 2021

Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season

Planning in a time of radical uncertainty

January 11, 2021

In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to …

More Insights…

Our Partnership

Baker Richards is an employee-owned partnership, dedicated to the success of cultural organisations and visitor attractions.

Admissions Pricing

Segmentation

Memberships

Subscriptions & donations

Sales forecasting

Primary research

Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.