Equipping cultural organisations &
visitor attractions
for success

Grow earned income | Understand & unlock markets | Create confident strategy
Sign up for news & updates
Learn more about what Baker Richards does

Giving you the audience and revenue advantage

  • 1
    Discovery

    Understanding your organisation and your unique goals and needs is the starting point for successful strategy

  • 2
    Iterative creation

    Revenue, pricing and audience strategy is developed through analysis, market research and conversations with your team

  • 3
    Implement & evaluate

    We're available to answer your questions during an implementation phase, and to evaluate and refine the approach

Two decades of unparalleled experience in the performing arts

Whether you prefer a tried-and-tested solution or bespoke strategy and new approaches, Baker Richards can support your revenue and audience goals.
Get the Revenue Advantage

Research, analysis, tools & tactics for revenue & audience growth

Audience and market research

Understand and anticipate audience motivations and behaviour

I work in the performing arts
Sydney Dance Company

Innovative admissions, membership and ancillary strategy for visitor attractions & heritage

A smart, integrated approach

The Revenue Advantage helps maximise earned income while staying accessible to people from all backgrounds

Cutting-edge pricing & revenue management

Re-think your value and how you price, monitoring results with an Advantage Dashboard

I work in a visitor attraction

Un-artificial intelligence

Algorithms don't make great listeners. We aren't wedded to one approach - choosing between models and machine learning to provide tools that help your team manage the visitor and audience experience, making revenue-smart decisions

0 +

Clients worldwide
Software and data solutions

What our clients say about Baker Richards

In this time of uncertainty, it was important to get such clarity into what our audiences really want.

Sophie Gelaise

MD, Melbourne Symphony Orchestra

We are now armed with a thoroughly researched, evidence-based strategy to generate much-needed income from visitors

Roger Maslin

CEO, Ocean Conservation Trust

The work Baker Richards undertook with their Patron Preference Analysis was amazing – it gave us the evidence and confidence based on what our audiences are willing to pay to make bold changes to our pricing strategy

Deputy Executive Director

Sydney Dance Company

Their depth of knowledge of the sector, ability to work at a senior level and understand our needs ‘in the round’, and their capacity for devising innovative new approaches have been hugely valuable.
National Theatre

Alex Bayley

Chief Marketing Officer, National Theatre

Baker Richards has worked with Malmö Stadsteater on three occasions, helping the theatre create and implement strategies that make a real difference, including doubling our subscriptions and increasing ticket sales and income.

Kitte Wagner

Teaterchef, Malmö Stadsteater

Let's discuss your organisation's needs

Start a project