Equipping cultural organisations and visitor attractions for commercial success

We help organisations to understand and develop visitors & audiences, reshaping relationships, broadening access and elevating earned income

Performing arts

Reshape your relationship with audiences while transforming revenues

Heritage & Attractions

Rocket-fuel for your visitor engagement and earned income strategies

Software & Data

Segmentation, revenue management, forecasting and modelling tools which turn data insight into action

Birmingham Hippodrome Audience

Triple A: Joined-up income strategy

From pricing reviews to strategies covering all areas of earned income, Baker Richards analysis helps to unlock your earned income potential

“In this time of uncertainty, it was important to get such clarity into what our audiences really want.  Baker Richards’ thorough understanding of our situation and meticulous approach to audience research has not only given us the evidence to inform the planning for our new season, but also the confidence to carry out those plans.”

Sophie Galaise, Managing Director, Melbourne Symphony Orchestra

Insights: thought leadership, case studies and commentary

Covid-19 impact on global business vector

Historic data: is it history?

The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data? …
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Our Partnership

Baker Richards is an employee-owned partnership, dedicated to the success of cultural organisations and visitor attractions.

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Sales forecasting

Primary research

Our consulting, research and analysis services adopt a rigorous data-driven approach, underpinning the creation of bespoke practical strategy, and our software products ensure you always have the insight you need at your fingertips.