The Revenue Advantage lies in joining up the three A’s: Admissions, Affiliation, and Ancillary income.
It is important to recognise that, while decisions about each of these three areas are often made independently, the pricing of all three is inherently related.
A Revenue Advantage approach encompasses all of these areas, bringing together data from multiple systems into one analysis.
![](https://www.baker-richards.com/wp-content/uploads/2020/12/TripleATransparent.png)
We help you to choose the pathway that best fits your needs
Admissions or Affiliation
A
- Can include:
On & off-Database Market Research - Pricing Analysis & Design
Donation Analysis
Customer Behaviour Analysis
Supporter Scheme Design
Admissions and Affiliation
AA
- OUR MOST POPULAR SERVICE
- Can include:
On & off-Database Market Research - Pricing Analysis & Design
Donation Analysis - Customer Behaviour Analysis
- Supporter Scheme Design
Custom Segmentation
Admissions, Affiliation & Ancillary
AAA
- Can include:
On & off-Database Market Research
All of the components of a double-A review, plus integrated analysis of retail, food & beverage, and other sales
Every organisation is unique – we don’t adopt a one-size-fits-all solution. Typically our analysis will lead to recommendations including:
- Assessment of your objectives in the context of our analysis and research findings
- A single, coherent strategy and proposition in line with your objectives
- Optimal price points across admissions, affiliation and ancillary
- Strategic discounting to support social / audience or visitor development objectives
- Revenue management tactics to maximise yield and volume
- Deploying or restructuring subscription and loyalty schemes to increase attendance from your most loyal customers
- Managing the cost of membership benefits to maximise retained income
- Creating effective ancillary offers in line with different customer demands
- Modelling of potential returns
- Presentation of strategy using behavioural economics and consumer psychology to maximum effect
How does it work?
- An online or in-person discovery workshop with your team to kick off the project.
- Delivery of an extensive interim report presented (online or where possible in person) to your team, based on detailed analysis of your data – you know your organisation best, and this stage enables us to test our findings.
- Final report and recommendations, created by members of the Baker Richards consulting team with decades of experience in maximising retained income.
- Implementation support – many organisations choose to stay engaged with the Baker Richards team during implementation, to interpret and fine tune the execution and results.
- Custom dashboards help you to monitor the performance of your new earned income strategy.