Segmentation Engine

A common-language and approach to audiences

Match your value proposition to the market

Supercharged audience development

Segmentation Engine

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Realise the potential of your audience data

The Segmentation Engine is a web application that lets you easily segment customers, ‘tag’ them according to key variables, and gain deeper insights into patron behavior and value.

With ticket and donor data and sophisticated segmentation tools at your fingertips, you can improve marketing efficiency and effectiveness, generating a higher ROI from better response rates and reduced costs.

We’ve drawn from our work with hundreds of consulting clients around the world to offer analysis that’s practical and purposeful, all integrated with Tessitura® so that it’s easy to act on your results.

Included in Segmentation Engine:

– Automatic behavioural segmentations, including ‘Recency-Frequency-Value +’

– Customisable behavioural variables: automatically generated measures of frequency, time of booking, total value, yield, donation value and many more

– Send ‘tags’ from any of these back into Tessitura® to use in campaigns, Analytics and mailing lists

– Trend Analysis: one-click reporting on key areas like Crossover and Churn

– Repertoire Scoring and Classifications: two ways to categorise your data for the greatest insights

Designed for

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Easily segment audiences according to their behaviour
Deep-dive into crossover, purchase preferences, and buyer behaviour
Visualise audience churn to understand retention and loss
Tag constituents by segment to use in campaigns and analysis
Work with us to create custom segments unique to your organisation
Create a common language for audience-facing teams

Actionable segments for your unique audience

  • We analyse your data to identify the segments unique to you

  • Segments provide a common language for all parts of your organisation to engage with audiences
  • Constituents are tagged frequently with segments in Tessitura

  • Segmentation performance can be tracked in Segmentation Engine or Tessitura Analytics
  • 1
    Automatic data extraction

    We securely analyse your audience data

  • 2
    Out-of-the-box analysis

    Use the Segmentation to understand real audience behaviour at a glance

  • 3
    Watch the trends

    Easily step back from the show-by-show, to see what's happening overall

  • 4
    Tag constituents

    Constituents can be tagged one-off or on a schedule

  • 5
    Unify your organisation

    Adopt common language, offers and behaviours for audience segments

Assisted install

We provide you with all the information you need to get up and running, whether self-hosted or on RAMP

Affordable, with no lock-in

After an affordable setup payment, Segmentation Engine is yours for at least a year.

Personal service

A dedicated member of the Baker Richards team provides technical support

Request a demo

Drop us a message at any time, we will respond as soon as we can.