Segmentation Engine
A common-language and approach to audiences
Match your value proposition to the market
Supercharged audience development
Segmentation Engine
Realise the potential of your audience data
The Segmentation Engine is a web application that lets you easily segment customers, ‘tag’ them according to key variables, and gain deeper insights into patron behavior and value.
With ticket and donor data and sophisticated segmentation tools at your fingertips, you can improve marketing efficiency and effectiveness, generating a higher ROI from better response rates and reduced costs.
We’ve drawn from our work with hundreds of consulting clients around the world to offer analysis that’s practical and purposeful, all integrated with Tessitura® so that it’s easy to act on your results.
Included in Segmentation Engine:
– Automatic behavioural segmentations, including ‘Recency-Frequency-Value +’
– Customisable behavioural variables: automatically generated measures of frequency, time of booking, total value, yield, donation value and many more
– Send ‘tags’ from any of these back into Tessitura® to use in campaigns, Analytics and mailing lists
– Trend Analysis: one-click reporting on key areas like Crossover and Churn
– Repertoire Scoring and Classifications: two ways to categorise your data for the greatest insights
Designed for
Actionable segments for your unique audience
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Automatic data extraction
We securely analyse your audience data
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Out-of-the-box analysis
Use the Segmentation to understand real audience behaviour at a glance
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Watch the trends
Easily step back from the show-by-show, to see what's happening overall
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Tag constituents
Constituents can be tagged one-off or on a schedule
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Unify your organisation
Adopt common language, offers and behaviours for audience segments