Senior Consultant
Robbie has over 20 years’ experience in marketing and communications across the arts and live entertainment sectors. He has held senior roles at organisations including Theatre Royal Plymouth, Theatre Royal Stratford East and EMG, as well as working as a freelance consultant for touring productions, venues and producers.
He has worked across both commercial and subsidised organisations, from West End openings to UK-wide tours and audience development projects. His experience includes leading major rebranding exercises, implementing CRM systems, and using audience insight to inform pricing, communications and business planning. He has also undertaken consultancy projects involving segmentation, scenario mapping and business planning, helping organisations develop marketing strategies aligned to audience and income goals.
Robbie joins Baker Richards from his most recent role as Head of Communications at Battersea Arts Centre, where he introduced the Pay What You Can pricing model, contributing to record audience numbers, and as Chair of the Board at the Finborough Theatre.
Outside of work, Robbie enjoys long distance running, travelling and supporting Plymouth Argyle.
