Insights

Event coding – LA Phil

Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.  We worked with LA Phil to develop a system that impacted on income and informed internal conversations.

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Selling Spare Inventory – London Symphony Orchestra

You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?  A better understanding of your spare inventory can help you focus on developing audiences for the inventory that would go unsold so you know you’re generating additional sales…

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Dynamic Pricing – Mayflower Theatre

Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?

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