Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real data. On Tuesday 21 October 2025, the Local Theatre Touring Alliance hosted a webinar asking: How can we (local theatres) significantly and sustainably raise revenue from ticket sales while retaining the size, diversity and trust […]
How should local theatres approach pricing? Read More »
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Beyond segmentation: Towards audience alignment Read More »
The partnership enhances their joint offer around audience development and client engagement
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
Historic data: is it really history? Read More »
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Using the Segmentation Engine to supercharge recovery Read More »
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising. There are different forms of segmentation, and behavioural is just one way. Alternatives include attitudinal or demographic segmentation – but if
Secrets of segmentation for fundraising Read More »
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success Read More »
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
Five ways to increase your sales Read More »
