Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research
All posts tagged: Segmentation
Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Baker Richards partners with Sarah Chambers as Associate for Audience Development and Client Engagement
The partnership enhances their joint offer around audience development and client engagement
Historic data: is it really history?
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
Using the Segmentation Engine to supercharge recovery
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Five ways to increase your sales
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
SMARTer objectives make more effective strategy
When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.